About Invicta Watches

Invicta watches owe substantially to the foresight and eyesight of Raphael Picard. Picard was a Swiss watchmaker who strove to make timepieces of the best superior quality, employing the highest elements and elements that happen to be to choose from to him. It grew to become his parallel intention to be certain that the watches he built would be reasonably priced for the common guy, as a result developing a area of interest niche for Invicta that would serve the firm properly.

La Chaux-de-Fonds

Picard launched the Invicta Watch Provider in the nineteen thirties. As his working base, he selected

La Chaux-de-Fonds, located near to the Swiss border with France, and an set up middle of market and marketplace. Other effectively-identified watchmakers had been also based mostly in

La Chaux-de-Fonds, such as Movado, Omega, TAG Heuer and Gallet.

Very first Watch

In 1937, Picard built the initial Invicta mechanical winding watch. It would be adopted by men's and ladies' watches created in an array of computerized and winding models, Then again all created to the strictest actions of high quality and precision. This was the Picard philosophy that grew to become the Invicta trademark.

'Invincible'

The pick of "Invicta" for the business and watch identify was as deliberate as the pick of

La Chaux-de-Fonds as its headquarters. In Latin, "invicta" would mean "invincible."

Hard Situations

For the duration of the seventies, the rise of quartz watches practically led to the drop of Invicta, which ongoing to make timepieces of impeccable excellent quality. Competing towards a highly new and less costly merchandise proved Hard. Even so, the philosophy of invincibility prevailed, and Invicta was able to experience the wave of a pattern that very nearly put it out of provider.

Specified Selling

Transferring ahead, Invicta strived to provide the area of interest with new and more desirable watches which also had unique capabilities. An instance is the Restricted Version Subaqua Noma with a real meteorite stone dial. Invicta also models and manufactures watches for Particular niche sectors, which includes divers. For illustration, the Invicta Titanium watch collection with its 21-jewel motion, is drinking water-resistant to a depth of two hundred meters. Collectors are also part of the Invicta subsequent.

New Possession

In 1991, the loved ones of Raphael Picard offered the enterprise to United States-based mostly expense pursuits of Hollywood, Florida, just where Invicta now has its headquarters. Makes of watches that come underneath the Invicta umbrella include Activa, Activa Young ones, S. Coifman, Potger-Pietri and Poseidon. Invicta has recorded yearly profits of in excess of $fifty million.